New Titles
New Titles
Stepping into a new role in senior management requires transition time for both the new manager and employees. The organizational pressure to start strong is usually huge, and it is critical that the new senior leader...
The New CFOs by Liz Mellon, David C Nagel, Robert Lippert, and Nigel Slack encourages chief financial officers in business organizations to take more decisive roles as executives. Traditionally...
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...
The New GE profiles Jack Welch and provides current and future leaders with invaluable insights into the personal and professional characteristics and philosophy needed to lead U.S. enterprises...
Bradley W. Hall identifies many problems with the current approach to talent management: no one is accountable; programs are emphasized over systems; and the existing Human Resources model is egalitarian, even though...
In his seminal treatise, The Wealth of Nations, Adam Smith set down the law of supply and demand, and while he did not emphasize supply over demand, during the ensuing 19th and 20th centuries, economists and...
The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...
The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....
In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
