New Titles
New Titles
Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...
As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...
Few, if any, American companies can compete in industries the Japanese deem important. Japan's social and industrial structure has made it a very difficult market to penetrate. While America embraces free trade and...
All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...
Society has come to recognize the leaders of modern corporations as heroes. As men and women take high corporate offices today, they are expected to play a kind of heroic role in guiding the destiny of their firms....
Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...
The woman who sews pockets in her home in Italy, the family that sells groceries from the window of their house in Chile, and the Silicon Valley computer programmer who uses her spare bedroom to write programs for a...
There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...
Propelled by the world's most rapidly changing, super-sized economy, China has begun to influence the daily lives of consumers, workers, citizens, and even parents, worldwide. China Inc. paints a vividly detailed,...
An "arsenal" of 186 Attack and Defense Strategies for combating scams, hidden charges, half-truths, and even lies perpetuated against consumers by the insurance and banking industries; automobile manufacturers, dealers...
