The New Rules of Sales and Service

The New Rules of Sales and Service

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Meerman, David John Wiley & Sons, Inc., 2014 Audio summary available
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IN THIS SUMMARY

In The New Rules of Sales and Service, David Meerman Scott explores how the sales cycle has radically changed over the years. Online content is the driving force behind most commerce today, and any company that does not embrace this new reality will suffer. Yet, many companies have not made the switch and are still operating with traditional, out-of-date selling and service models. The depth and breadth of the Internet allows customers to do their own research before they buy. Therefore, a new way of selling is required that utilizes authentic stories and online content. By the time a salesperson takes a call, most of the selling is already done. Smart companies that understand this new way of doing business will thrive.