The New Rules of Retail

In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring the reader back in time to explain the three waves of retail: Wave I (1850-1950), Wave II (1950-2000), and Wave III (2000-present day). Based on their observations, the authors assert that new rules must be adopted in order for retail businesses to thrive. These rules can be broken down into three major concepts: neurological connectivity, preemptive distribution, and value chain control. With a firm comprehension of these three concepts, business leaders will have the tools they need to succeed in the constantly evolving retail marketplace.