The New Market Leaders

The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must do much more than just nurture its regular patrons-it must attract even more of them.

From a study of more than 5,000 companies, The New Market Leaders identifies those that dominate their industries and analyzes the secrets of how the top100 companies-the crème de la crème-capture the kinds of customers who will allow those enterprises to continue leading the pack long into the future.