The New Experts
IN THIS SUMMARY
The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its impact on business. In the past, the biggest problem business faced was growth. But growth is only possible if a business can convince more consumers to buy from them, which the author asserts is more difficult than ever. Thanks to the Internet, customers have more choices than before and have actually taken control of the purchase progression. Bloom offers business leaders advice on how to grow their business in a hostile selling environment. Readers can learn how to turn this challenge into a business-building advantage by thinking like a customer, understanding the 4 Decisive Customer Moments and creating customer preference.