Never Eat Alone

Author Keith Ferrazzi believes that people and relationships are central to success in business and in life, and his own personal story provides a compelling testament to the power of networking. However, the networking he advocates in his book, Never Eat Alone, is not one of back-slapping and glad-handing. Instead, he encourages fostering a mindset of personal loyalty, respect, honesty, and generosity, and asserts that it will be repaid with business success. “Super-connectors” are people who share a skill rather than a gift, he says, and like any other skill, this one can be mastered. Moreover, he contends that developments in technology and networking tools have raised networking to an entirely new level.