Net Profit

Net Profit

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Soskin, David John Wiley & Sons, Inc., 2010 Audio summary available
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IN THIS SUMMARY

In his book, Net Profit, experienced Internet expert David Soskin aims to help budding Internet entrepreneurs and investors through the traps and pitfalls of building an online business. The book explores eight key themes: the Internet’s early years and what can be learned from them; the central role of the customer; the importance of building a great team; the product and how crucial it is to get the website right; raising money; driving traffic; the global potential offered to businesses by the massive expansion of the Internet; and the future.