The Negotiation Book

The Negotiation Book

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Gates, Steve John Wiley & Sons, Inc., 2016 Audio summary available
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IN THIS SUMMARY

Negotiations are the most difficult, dynamic, and even uncomfortable aspects of doing business. Reaching a deal that adds to the bottom line and builds lasting trust demands a thorough understanding of the process. In The Negotiation Book, Steve Gates draws on his 20 years of experience to help readers gain the skills and adopt the mindset of Complete Skilled Negotiators. He highlights the importance of self-awareness, emotional detachment, insight, and creativity to reaching a deal. He presents practical steps for maximizing opportunities in every negotiation while still building trust with the other party.