The Naked Corporation

The Naked Corporation

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Tapscott, Don | Ticoll, David Free Press, 2003
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IN THIS SUMMARY

In The Naked Corporation, authors Don Tapscott and David Ticoll provide a unique look at how transparency has become the new global business norm. This move toward a more open approach is not entirely unselfish in nature. Because of the amount of information to consumers and stakeholders, transparency has become a necessary modality. With this in mind, the authors provide a rigorous and detailed roadmap toward a more up-front philosophy to business dealings.