More Is More

More Is More

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Morgan, Blake Taylor & Francis Group, 2017 Audio summary available
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IN THIS SUMMARY

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are missing the type of culture that consistently creates compelling customer experiences. Too much attention is given instead to quarterly earnings targets and pleasing investors—the customer experience gets short shrift. The companies that do focus on it are gobbling up market share. To stay relevant and fend off competition, companies need to knock the socks off their customers and keep them coming back.