The Momentum Effect
IN THIS SUMMARY
One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently succeed in doing so. These firms achieve this level of growth through traction and movement, two key factors explored by J.C. Larreche in his book, The Momentum Effect.
The momentum effect is a powerful phenomenon by which exceptional organic growth is created. Momentum accumulates energy from its own success and provides ever-increasing acceleration for firms who know how to harness it. Momentum growth is characterized by an exceptional rate of growth when compared to normal expectations based on history, market trends, or competition. It also offers an exceptional quality of growth, one that generates higher profits and consumes fewer resources.