Mobilized

Mobilized

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Moatti, SC Berrett-Koehler Publishers, Inc., 2016 Audio summary available
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IN THIS SUMMARY

In Mobilized, SC Moatti outlines the path of mobile products from their inception in the early 2000s to now. Her journey to understand how companies harnessed success in the mobile age began with a desire to determine whether a business plan formula existed. When she discovered that there was no such thing, she set out to create one that would help businesses succeed in the mobile economy. The Mobile Formula applies three rules of personalization that the mobile era demands—the Body Rule, the Spirit Rule, and the Mind Rule. Gone are the days of an industry mindset where mass production and scale were dominant. To succeed on the mobile stage, companies must consider how to amplify their customers’ humanity by making a commitment to personalization. Companies that do not adopt this approach will find that access to customers and their data will become increasingly harder to harness, and they will have to rely on old methods for customer reach and development.