The Mobile Marketing Revolution

The Mobile Marketing Revolution

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Alpert, Jed The McGraw-Hill Companies, Inc., 2012 Audio summary available
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IN THIS SUMMARY

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience. However, these two tools are not the be-all and end-all in marketing. In The Mobile Marketing Revolution, Jed Alpert explains how there is much more to be gained by companies and marketers who recognize the incredible power of mobile to reach, engage, and retain customers. “Going mobile” is all about establishing an ongoing personal and productive relationship with customers wherever they are, which is increasingly on their mobile devices. Alpert claims a simple text message can be the beginning of a mutually beneficial relationship that builds business and creates loyal customers. When mobile is combined with other communication assets, the results are unbeatable.