Mind Your Own Business
IN THIS SUMMARY
Starbucks Coffee is an example of turning a passion for coffee into a successful business venture. What started as small coffee shop in Seattle is now a global marketing phenomenon that covered the globe with over sixteen hundred stores and with more opening each day. The principles behind the success of Starbucks Coffee are discussed including the importance of passion for an excellent product and the need to infuse tradition and imagination as part of the business venture. Transforming coffee drinking into a whole new experience is just as important as serving it. By combining several of the principles, managers, marketers and aspiring entrepreneurs can discover why passion is just as important as capital and marketing savvy are in any business undertaking. A maverick is an independent person who will not go along with the other members of a group (Oxford ESL Dictionary). This book provides priceless stories and insights from a maverick of the business world; an exemplary business leader who prefers not to follow orthodox beliefs in business, nor be eaten by the hyped up ideas of the present. Instead, he chooses the course of action that is appropriate for the changing times.