The Mind of the CEO

The Mind of the CEO

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Garten, Jeffrey E. Perseus Books, 2001
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IN THIS SUMMARY

CEOs of global corporations are not as powerful as people have been led to believe. The real e-commerce wars will be fought among traditional corporate giants. Many global CEOs know less than they think they do about global strategies. And, many of the tasks that CEOs must undertake are almost impossible to fulfill successfully. These include: achieving the right balance between short-term shareholder value and long-term stakeholder value; articulating clear and compelling values and sustaining employee trust; and creating bold visions that are flawlessly executed. These are the conclusions Jeffrey E. Garten draws in The Mind of the CEO, based on his extensive interviews with 40 CEOs worldwide, including Armstrong (AT&T), Branson (Virgin Management Ltd.), Breuer (Deutsche Bank), Enrico (PepsiCo), Galvin (Motorola), Grove (Intel), Makihara (Mitsubishi), Okuda (Toyota), Raines (Fannie Mae), and Schrempp (DaimlerChrysler).