The Membership Economy

The Membership Economy

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Baxter, Robbie Kellman McGraw-Hill Education, 2015
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IN THIS SUMMARY

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business. In The Membership Economy, Robbie Kellman Baxter explains how and why this growing phenomenon is rapidly becoming a common business model. She examines the rewards it is reaping for businesses and customers alike and describes how any company can leverage the principles of membership to grow and thrive.