The Medici Effect

The Medici Effect

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Johansson, Frans Harvard Business School Publishing Corporation, 2006 Audio summary available
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IN THIS SUMMARY

The Medicis were members of a fifteenth-century banking family credited with shaping the great Italian Renaissance by breaking down barriers between art, science, and culture. In The Medici Effect, consultant Frans Johansson explains how anyone can follow their example, igniting an explosion of ideas and innovation by looking for intersections among disparate domains and concepts. He also explains the unique challenges involved in executing intersectional ideas, and how innovators can and should forge ahead even in the face of significant resistance. Moreover, he shows why the courage to innovate is a key to success in an increasingly complex, interdependent global economy.