Media, Markets, and Morals

In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and communication information to the public, is one of the fundamental institutions that shapes contemporary society, its morality and ethical code must be re-defined in order to keep up with the current realities of a shifting society. There are particular issues that arise in studying media ethics, including both specific, morally-problematic practices and the question of how to promote ethical behavior in the media. The authors argue that media ethics cannot be reduced to the goodness or badness of individuals, but that ethical codes should be designed into the institution of the media itself. Media, Markets, and Morals aims to explore the innate ethical nature of information and its communication and prove that the media, as providers of that information, is committed to upholding its inherent morality.