Maximum Influence

Maximum Influence

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Mortensen, Kurt W. AMACOM, 2013 Audio summary available
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IN THIS SUMMARY

Research suggests that 85 percent of a person’s success in business can be attributed to his or her ability to persuade and influence others. Although many people rely on three or four persuasive techniques, many more approaches exist. In Maximum Influence, Kurt W. Mortensen outlines 12 laws of “Power Persuasion.” Individuals who master these skills will be more successful at attracting others and winning new clients.