Mavericks at Work

Mavericks at Work

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Taylor, William C. | LaBarre, Polly HarperCollins Publishers, 2006 Audio summary available
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IN THIS SUMMARY

William C. Taylor and Polly LaBarre, as editors for Fast Company, have explored hundreds of companies. In Mavericks at Work they report on the unconventional organizations they have encountered in a range of fields. These companies take unique approaches to the problems of competing, innovating, and connecting with customers. These companies have also found new ways to attract, retain, and get the best work from the most talented people. Although each company is unique, the authors have determined that they have traits in common that make them successful. Maverick leaders are willing to let go of intellectual property, tight control of marketing messages, and the workplace itself. They develop a strong sense of mission and share it with workers and customers. Over time, these factors breed loyalty and boost the bottom line.