Matchmakers (Chinese)

Matchmakers (Chinese)

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Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation, 2016
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IN THIS SUMMARY

Many companies that are household names, such as Uber, Airbnb, and OpenTable, are matchmakers that offer places where different groups can meet. This business model has become attractive for many entrepreneurs and established companies that are seeking new opportunities. However, it is important to recognize that these multisided platforms operate based on a different set of economic rules than traditional businesses. In Matchmakers from Harvard Business Review Press, David S. Evans and Richard Schmalensee illustrate the new economics of multisided platforms through case studies and frameworks.