Matchmakers

Matchmakers

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Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation, 2016 Audio summary available
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IN THIS SUMMARY

Many companies that are household names, such as Uber, Visa, Airbnb, Vogue magazine, and OpenTable, are matchmakers that offer platforms that make it easy for members of different groups to interact. This business model has become attractive for many entrepreneurs and established companies that are seeking new opportunities. However, it is important to recognize that these multisided platforms operate based on a different set of economic rules than traditional businesses. In Matchmakers from Harvard Business Review Press, David S. Evans and Richard Schmalensee illustrate the new economics of multisided platforms through case studies and frameworks.