Masters of Sales
IN THIS SUMMARY
In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson, Martha Stewart and more. They present book excerpts, essays, and reflections from these top sales professionals in parallel to each stage of the selling cycle – from self motivation, to goal setting, prospecting, presenting, and closing.
The authors punctuate these best practices with their own observations and experiences, identifying the ten characteristics necessary to becoming a masterful seller in today’s complex and highly competitive selling environment.