Mastering Story, Community and Influence

Mastering Story, Community and Influence

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Oatway, Jay John Wiley & Sons, Ltd., 2012 Audio summary available
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IN THIS SUMMARY

In Mastering Story, Community and Influence, Jay Oatway educates readers on the fundamentals that foster the type of social connections, trust, and clout that are essential to becoming a “Socialeader.” With a background in journalism and a hefty base of followers who trust his insight into technology and social media, Oatway illustrates how many of the same principles that exist in face-to-face relationships are also at play on the social media stage. Principles such as effective storytelling, trust, community, and even ethics and tact, play an integral role in developing social influence and social currency. With the end of the mass media culture that once defined our society, we are moving back toward a time when a social network, comprised of friends and family members, is responsible for creating the social currency that was once dominated by large media conglomerates. Learning how to become relevant and develop a social media reputation has become a necessity in today’s society.