Marketing Above the Noise

Marketing Above the Noise

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Popky, Linda J. Bibliomotion, Inc., 2015 Audio summary available
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IN THIS SUMMARY

Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding customers and internal organizational noise, it is getting harder to create and deliver messages that capture customers' attention and appeal to their needs. While many changes have occurred, the core principles of good marketing initiatives remain: strategy, products, customers, brand, communication, operations, sales channels, and market analysis. In Marketing Above the Noise, Linda J. Popky shows how combining these principles with momentum factors, including organization commitment, resources, people, technology, and environment, can help marketing rise above the noise by creating targeted initiatives that resonate with customers and achieve business goals.