A+ Marketing

A+ Marketing

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Eliscu, Andrea T. MGMA, 2008 Audio summary available
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IN THIS SUMMARY

As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear their clinical operations according to patient expectations. This will help attract and maintain a steady clientele. Offices should emphasize this outlook in the media, online, and through informational brochures in their waiting rooms to build trustworthy brands that inspire loyalty. A+ Marketing by Andrea T. Eliscu provides readers with ideas, practical knowledge, and examples that help them create and maintain effective marketing programs. Extending this outreach to communities, referring physicians, and staff members helps expand the scope of the practices, securing their market shares within the changing medical landscape.