Marissa Mayer and the Fight to Save Yahoo!

Marissa Mayer and the Fight to Save Yahoo!

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Carlson, Nicholas Hachette Book Group, 2015 Audio summary available
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IN THIS SUMMARY

In Marissa Mayer and the Fight to Save Yahoo!, Nicholas Carlson dissects two decades of Yahoo’s history and recounts the triumphs and ultimate failures of the leaders who tried to save the Internet giant. When acclaimed Google executive Marissa Mayer was hired in 2012, she applied her extensive experience to overhaul the company, work toward a new vision, and dramatically change the company’s culture. However, it remains to be seen whether her efforts will be enough to revive the failing company or, more optimistically, restore it to its once-held position of glory.