Mapping Innovation

Mapping Innovation

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Satell, Greg McGraw-Hill Education, 2017
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IN THIS SUMMARY

Contrary to the popular notion that innovation is simply a matter of having a good, new idea and making it a reality, innovation is actually quite complex and requires effective strategic planning. In Mapping Innovation, innovation expert Greg Satell delves into the multidimensional nature of innovation and provides a framework and valuable tools that can help you develop the right path toward innovating in the digital world.