Managing Product Management

Managing Product Management

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Haines, Steven McGraw-Hill Education, 2012
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IN THIS SUMMARY

In Managing Product Management, Steven Haines shows readers how product management (PM) can be improved in any company and in any industry. Haines estimates that only one-quarter of companies have a complete understanding of the PM process, while the rest are either completely inept or are slowly making progress. By learning the techniques within this book, leaders can effectively discern the common denominators that impact product portfolios, which in turn will help their companies become more active competitors in their chosen markets.