Managing in the Next Society
IN THIS SUMMARY
Neither Peter Drucker nor his work needs any real introduction. In the business world, he is considered the "guru s guru," the "father of management," the "one great thinker management theory has produced," the "seminal thinker, writer, and lecturer of our time on the 20th century business organization in all its for-profits and non-profit guises and forms." His newest work, Managing in the Next Society, can be thought of as the latest in an ongoing series on Drucker s theory and prescriptions for change. It provides more insights about the ever-changing society and the ever-expanding management roles required for CEOs, executives, managers, and knowledge workers in this society. Here, the major theme is that the explosive emergence of the Internet is profoundly altering "economies, markets, and industry structures; products and services and their flow; consumer segmentation, consumer values, and consumer behavior; jobs and labor markets [and] may be even greater on societies and politics."