IN THIS SUMMARY
Conventional wisdom understands fully that technology can help CEOs, executives, and managers communicate and lead; that it can transform corporate cultures; and that it can turn hierarchies upside down. But, what is not commonly understood is that new technology, particularly the forms that enable Internet business models, creates the need for an entirely new style of management, with a radically different approach to communication.
Managing Interactively explains how to communicate in a networked world, where the traditional methods of buy-in and persuasion are no longer sufficient to fuel ideas and innovation. It details tested approaches (including the use of technology) to help companies connect, inform, and engage all stakeholders in a truly interactive way. And, it provides concrete, practical ideas for creating new business opportunities, encouraging knowledge-sharing, leveraging human capital, and enhancing the bottom line.