Managing Global Innovation

Managing Global Innovation

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Doz, Yves L. | Wilson, Keeley Harvard Business School Publishing Corporation, 2012 Audio summary available
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IN THIS SUMMARY

In recent years, innovation has undergone a radical and systemic change. The forces of globalization, new consumer markets, and advancing technologies have swept the knowledge critical to new product innovation far outside many companies’ home territories. In Managing Global Innovation, Yves L. Doz and Keeley Wilson provide valuable insight into the current state of innovation. Drawing from their extensive research, the authors illustrate how companies can optimize their innovation footprints, improve communication, and strengthen collaboration to successfully innovate on a global scale.