Managing the Future

Managing the Future

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Tucker, Robert B. G.P. Putnam's Sons, 1991
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IN THIS SUMMARY

In Managing for the Future, Tucker details the 10 driving forces of change for the 90s -viewing change as a dynamic and optimistic force. Theory and description flow smoothly in seamless transitions that not only sweep readers forward, but prompts them to move towards the future in managing their companies. The future-managing company must assess its current level of quality as the customer perceives it. Products, services, and methods of doing business must then be designed, not with the competition in mind, but with the needs of the customer as the primary concern.