Making Innovation Work
IN THIS SUMMARY
Although many myths surround innovation, making it appear more complex than it is, the authors believe that the execution of innovation is not any more difficult than the implementation of other management activities. Nonetheless, it seems as if the correct set of innovation rules has been misplaced, distorted, or simply misinterpreted.
Making Innovation Work challenges prevailing misconceptions and lays out the tools and processes necessary for an organization to harness, manage, and execute innovation successfully and profitably. It provides a start-to-finish process for defining innovation strategy, integrating innovation and business strategy, balancing creativity and value capture, weaving innovation into the fabric of the business, neutralizing organizational “antibodies,” building innovation networks, and measuring and rewarding.