Make Their Day!

Make Their Day!

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Ventrice, Cindy Berrett-Koehler Publishers, Inc., 2009 Audio summary available
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In Make Their Day!, Cindy Ventrice discusses how effective recognition increases an organization’s productivity, profitability, and lowers turnover. She states that recognition must be incorporated into every employee interaction to create an atmosphere of respect, loyalty, and individual value. Many organizations that implement the Make Their Day philosophy see maintained employee morale, improved customer satisfaction ratings, and growing revenue in the face of mergers, layoffs, and other challenges. Companies must prioritize visible and invisible recognition by supporting personal connection, shared goals, friendly competition, and managerial affirmation. Ventrice suggests that executing meaningful and memorable recognition improves not only employee commitment but reduces managerial workload and creates businesses where people want to work.