Make It New

Make It New

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Katz, Barry M. MIT Press, 2015 Audio summary available
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IN THIS SUMMARY

In the early years, designers took a back seat to engineering at Silicon Valley, but as the great technology companies grew, the scope and importance of design strategy grew with it. In fact, whole new fields of design have emerged to keep pace with the growing challenges of rapidly improving technology. Make It New by Barry M. Katz presents the history of Silicon Valley with an educated eye on the interaction between engineering and design that he believes is responsible for its success. Additionally, Katz shows why design thinking will be at the forefront of future creativity as Silicon Valley strives to improve the quality of life throughout the globe.