Make Change Work

Make Change Work

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Pennington, Randy John Wiley & Sons, Inc., 2013
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IN THIS SUMMARY

Escalating competition, advancing technology, and the struggle to remain relevant have made the ability to change a matter of survival. Companies that can identify, anticipate, and adapt to changing customer needs are the companies that win. Randy Pennington’s Make Change Work is a manual written by an experienced change leader for change leaders. Change can be a competitive advantage that allows organizations to be more nimble and relevant in today’s marketplace. He starts with the strategic side of change and shares ideas about what good change looks like and why change does not always work, moves to the tactical side of becoming a change leader and reveals strategies and competencies for increasing the effectiveness of change efforts, and then addresses specific challenges that present themselves when change is not a choice. Pennington concludes by looking at the future of change and the increasing pace and scope of it.