Magnify

Magnify

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Kruger, Dr. Betsy Strategic Power, 2015 Audio summary available
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IN THIS SUMMARY

In her new book Magnify, Dr. Betsy Kruger presents a step-by-step guide to creating and implementing profitable marketing plans. Kruger walks potential entrepreneurs through each section of a successful marketing plan, from conducting a SWOT analysis to making important marketing mix decisions, implementing key decisions, and taking action. By creating and using wise marketing plans, entrepreneurs can attract new customers, motivate employees, impress investors, and magnify their profits.