Madison Avenue Manslaughter

Madison Avenue Manslaughter

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Farmer, Michael LID Publishing Ltd., 2015
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IN THIS SUMMARY

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and increased workload resulting from the digital revolution is draining agencies' resources and squeezing their profits. Agencies seem unable or unwilling to adjust to the changing world around them. In Madison Avenue Manslaughter, Michael Farmer chronicles the rise and fall of the advertising agency, and presents some uncomfortable truths that must be faced if agencies want to stop their decline and rebuild their organizations and relationships with clients.