Look at More

Look at More

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Stefanovich, Andy Berrett-Koehler Publishers, Inc., 2009 Audio summary available
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IN THIS SUMMARY

Even though innovation is considered one of the most effective ways for companies to achieve high levels of growth, many organizations struggle to be innovative. In many cases, companies have tried too hard to promote innovative thinking. Techniques like Six Sigma and brainstorming have transformed innovation into something that is mechanical, complex, and often confusing. Andy Stefanovich believes that the best way for organizations to promote innovation among employees is to inspire them. In Look at More, Stefanovich describes the Five M framework that his company, Prophet, has developed to successfully build creative companies.