The Little Black Book of Innovation

The Little Black Book of Innovation

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Anthony, Scott D. Harvard Business School Publishing Corporation, 2012 Audio summary available
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The Little Black Book of Innovation is a how-to book for prospective innovators. Scott Anthony defines true innovation and the types of innovation, explains the history of modern thinking about innovation, and makes a compelling case for the need for businesses to innovate. Innovation disrupts and transforms companies and markets. A key to innovation is developing solutions for unidentified or unsolved problems. Anthony uses anecdotes to describe the need for innovation, and business successes and failures when attempting to innovate. He moves quickly from background and theory into a practical 28-step program that describes how to generate and test ideas, develop an action plan and organizational structure, and overcome obstacles.