Link Out

Link Out

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Grossman, Leslie John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

Regardless of people’s personal goals—looking for customers or a better job, seeking advice, or simply meeting people who can advance their interests—building relationships is an essential skill. In Link Out, Leslie Grossman describes how to build an association of people who provide support in good times and in adversity. The linking out philosophy explains how to form a mutually supportive group—an entourage—that shares information and advice, provides connections to influential people, and is a constant source of support. Grossman explains how to reach out to entourage candidates and evaluate their suitabilities using not only standard networking events but the various forms of social media as well. She also emphasizes that linking out is a two-way street and explains how reciprocation is essential to success.