Lightning Strategies for Innovation

Willard Zangwill’s most valuable contribution to the study of innovation is that he demonstrates clearly that innovation is not something that just happens but is a conscious process governed by planning. He does an excellent job of synthesizing and integrating world-class practices of leading companies like General Electric, 3M, Canon and others into a seven-step strategy for boosting new product development several times over. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, quality function deployment, kansei analysis, target pricing, flexible designs, etc., showing how to use these approaches to spark the innovative process.