The Light Touch

In The Light Touch, Kushner successfully fills a gap in management practice by showing managers how to harness the power of the valuable humor resource in a range of day-to-day activities. However, his most valuable contribution is the manner in which he delineates between being a comedian and effectively using humor. This work offers a method for turning humor into a powerful business asset as a tool, which can create rapport, make a message more memorable, relieve tension, enhance relationships, and motivate others.