Let Your Customers Do the Talking
IN THIS SUMMARY
Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately. Let Your Customers Do the Talking demonstrates that word-of-mouth marketing is the best foundation upon which to build all other promotional efforts. It clearly and unequivocally illustrates that word of mouth is the most natural way to promote business; that it is the lowest-cost and lowest-risk promotion method available; and that it is one of the most efficient targeting methods.