Let the Story Do the Work

Let the Story Do the Work

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Choy, Esther K. AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

In today’s information-laden and hypercompetitive business environment, it can be difficult to capture your audience’s attention and stand out from the crowd. Strong qualifications and compelling data are not enough. To engage others and inspire them to take action, you must be able to tell a good story. In Let the Story Do the Work, author and expert storyteller Esther K. Choy explains how you can apply the fundamentals of good storytelling to accomplish your objectives.