Leapfrogging

Leapfrogging

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Kaplan, Soren Berrett-Koehler Publishers, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Business breakthroughs are the key to long-term profitability, but innovation consultant Soren Kaplan argues that they do not arise from conventional marketing plans. In fact, managerial mindsets actually get in the way of breakthrough thinking, which welcomes uncertainty and is inspired by surprise. Leapfrogging breaks down the pursuit of innovation into life cycle phases. Using the acronym LEAPS, Kaplan offers specific tools that leaders can use to navigate the process during each phase: Listen, Explore, Act, Persist, and Seize. He explains the importance of embracing ambiguity, reframing opportunity, and pushing through failure. More broadly, he shows how people can learn to see breakthrough potential in their daily lives.