The Lean Machine

The Lean Machine

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Oosterwal, Dantar P. AMACOM, 2010 Audio summary available
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IN THIS SUMMARY

The Harley-Davidson Motor Company is heir to one of the most dramatic turnaround stories in business history. According to Dantar P. Oosterwal, the company’s evolution and continued success are owed in great measure to both an institution-wide maverick spirit and a revolutionary vision to apply lean manufacturing principles to product development. In The Lean Machine, Oosterwal chronicles the rise of Harley-Davidson’s dominance through a narrative that takes readers inside the full story of the company’s product development evolution in enough detail to allow any business owner to understand both the importance of developing a non-traditional product development system and the steps needed to create one in nearly any company that builds and sells consumer products.