The Lean Enterprise

The Lean Enterprise

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Owens, Trevor | Fernandez, Obie John Wiley & Sons, Inc., 2014 Audio summary available
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IN THIS SUMMARY

Many large organizations want to be innovative, but innovation can be difficult for them because they are too tied to their legacy brands to embrace disruptive innovations. Staffers with an entrepreneurial bent often leave corporations, taking their ideas for new products and services with them to startups. Enterprises need to find a way to stem the loss of entrepreneurial talent and harness the power of new ideas to add value to their organizations. In The Lean Enterprise, Trevor Owens and Obie Fernandez propose that organizations set up “innovation colonies” and use the “Lean Startup method” to nurture and economically validate ideas in order to move them toward the market.